Screen Shot 2014-08-14 at 1.41.27 PM

PRESS | AdWeek on Pitchfork + Jim Beam

The Pitchfork / Jim Beam campaign I got to work on was 1 of 3 campaigns featured this week in an article on AdWeek. In her piece on brands going digital and extending sponsorships with music festivals, Lauren Johnson called the Nightcap campaign “one of the more ambitious efforts of the summer.”

She quotes Halley Kehoe, senior brand manager for Pitchfork– “We are creating contextually relevant creative from the events that we’ve partnered [with Pitchfork on], so all of that is in the digital space, and then we’ve been able to bring that outside the digital space to really connect with the Pitchfork readers, Pitchfork fans and Jim Beam fans live as well..”  

adminPRESS | AdWeek on Pitchfork + Jim Beam

Leave a Reply

Your email address will not be published. Required fields are marked *